Built for health and fitness professionals in the City of London

Your clients are your best marketing.
Now there's proof.

  • Authenticated video testimonials.
  • Your client films 15 seconds on their phone, you approve it, and it lives on your Proof page permanently.
  • A real face and a real name, impossible to fake.
Start your Proof page

£29/month · First month free · No commitment

✓ Verified client

"James rebuilt me from scratch."

Tom R. · Lawyer, London

Why video

What a stranger actually trusts

Everyone knows reviews can be gamed. A potential client deciding whether to book you is weighing the evidence.

Google review
A star rating from a profile nobody can verify. It tells you nothing about who, or why.
Low trust
Written testimonial
Anyone could have written it. Nobody can prove otherwise.
Moderate trust
Forma testimonial
A face, a name, a job. Unrehearsed words on camera, sent by a unique link only a real client could receive. The one signal that cannot be gamed.
Undeniable

How it works

Live within a week

No filming kit, no editing, no website build. Your clients do the talking and your page builds itself.

Send five links

Create your page and send your unique link to the five clients who love working with you. Ten minutes, start to finish.

They film 15 seconds

Three prompts guide them: where they started, what changed, what they'd tell someone considering you. No account, no app.

You approve

Forma transcribes each video and suggests pull quotes. You pick one and approve. Nothing goes live without you.

Share everywhere

Instagram bio, WhatsApp, embedded on your website. Every testimonial is yours, permanently, wherever you work.

Pricing

One plan. Everything included.

£29per month · first month free
  • Your page at thisisforma.co.uk/your-name
  • Unlimited video testimonials
  • Transcripts and suggested pull quotes
  • Outcome tags clients can filter
  • Milestone prompts
  • Approve before anything goes live
Start now

Questions

Want to know more?

Will my clients actually film themselves?

The ones who love working with you will. The link opens straight to camera with three prompts on screen, so there's nothing to figure out and nothing to download. The best moment to ask is right after a milestone: a goal hit, an injury recovered, a race finished. Forma prompts you at exactly those moments.

What if I don't like a video?

Nothing goes live without your approval. Every submission lands in your dashboard first, where you watch it, pick a pull quote, and decide. You're in control of everything on your page.

How is this different from Google reviews?

A Google review is a star rating from a profile nobody can verify. A Forma testimonial is a real client, on camera, with their name and job, talking about a specific outcome. It can't be faked at scale, and it answers the question a star rating never does: someone like me, with my problem, got a result.

Do I need a website?

No. Your Proof page is a complete, professional page on its own: your photo, where you train, your specialisms, and your testimonials. If you do have a website, you can embed your Proof wall on it with one line of code.

I'm fully booked. Why would I need this?

That's exactly when to capture it. Right now you have no permanent record of what you've built. When a client moves away, your rates go up, or a corporate asks for references, you'd be starting from zero. Forma records your reputation while you're at your best, not when you need it.

How much does it cost?

£29 a month, with the first month free and no commitment. There's no commission and no cut of your sessions. One client converted by your Proof page covers the subscription for the year.

Let your clients do the talking.

Your best clients are already saying it. Give them somewhere to say it on camera.

Start your Proof page